- #SR BUSINESS INTELLIGENCE PLATFORM DEVELOPER CSAA UPGRADE#
- #SR BUSINESS INTELLIGENCE PLATFORM DEVELOPER CSAA FULL#
In addition to a refined segmentation capability made possible through our transformation efforts and investments, we have evolved our approach through access to data, analytics and a full value chain view of policyholder activity. Our ability to utilize segmentation has also yielded good results by deepening relationships with existing customers, and identifying and targeting new prospects. It also informs how we build out our channel, technology, and self-service capabilities, and innovate our processes, products, and services. These insights and the strategies they drive allow us to continue delivering on the relationship and service needs of our base, while also appealing to the needs and desires of younger and growing segments. The result of the new approach was four discrete consumer segments, which require two strategic approaches: one to protect and grow our core customer base, and the other to invest and innovate to remain strong through market shifts. This new approach expands our data dimensions to now include shopping attitudes, shopping/switching/bundling behaviors, and risk profile. With a wealth of insights and in-market findings from segmentation work we completed several years ago, coupled with fresh research data from more than 20,000 consumers, we developed a new approach that allows us to segment the entire insurance market. While demographic makeup is important, understanding customers goes deeper to include their product and channel preferences. This enables us to connect product, marketing and distribution to deliver exceptional member transactions, and we closely analyze data to derive insights which inform our activities, experiences and insurance solutions. It is also central to our mission of creating members for life by fulfilling our promise to be there when they need us.Īn important part of our strategy is attaining a deep understanding of the market and our customers.
This effort was intended to facilitate a more robust view of the policyholder and a more customized experience.
#SR BUSINESS INTELLIGENCE PLATFORM DEVELOPER CSAA UPGRADE#
Over the past several years, we have made significant transformational investments to replace our core systems, revamp our processes, and upgrade our skillsets. Through partnerships with AAA clubs in 23 states and the District of Columbia, CSAA Insurance Group offers automobile, homeowners and other personal lines of insurance to AAA members. A winning strategy requires data and analytics as fuel to power the engine of a customer-driven organization. They also expect that the companies they do business with know them well enough to deliver a personalized experience. The age of technology has made instant gratification the norm–consumers want 24/7 convenience and availability, delivered when and how it fits their schedule and lifestyle. President, Customer Experience and Marketing, CSAA Insurance GroupĬustomer expectations for brand experience are rising.
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